Pathwater
Client:
- Pathwater
Involvement:
- Graphic design
- Art direction
Deliverables:
- Illustration
- Animation
- Website Design
PathWater’s mission is to provide ultra-purified, high-quality water while reducing over 80% of bottle waste going to oceans and landfills. “The challenge was to create a revamped online presence for a revolutionary consumer packaged goods company. The layout and visual design should be representative of the youthful, eco-sensitive brand.” Maintaining on-brand visual messaging, nika helped PathWater achieve a relevant look-and-feel with an emphasis on simplicity, sustainability and health.