Kelp Noodles Brand Strategy
Next project Guava

Kelp Noodles

  • Kelp Noodles
  • Graphic design
  • Art direction
  • Brand Strategy
  • Photography
  • Packaging
  • E-Commerce

Category leader Sea Tangle needed an engaging and distinctive brand to reflect its high level of quality and innovation in a crowded marketplace. This brand also needed to provide creative cohesion between the new e-commerce website and packaging Nika developed for Sea Tangle’s popular sea kelp noodles. In addition to extensive research on users of sea-sourced noodles, Nika held a messaging workshop with Sea Tangle’s key stakeholders to distill the essence of the firm’s goals and how they are reflected in its distinctive product offering.