Story
Category leader Sea Tangle needed an engaging and distinctive brand to reflect its high level of quality and innovation in a crowded marketplace. This brand also needed to provide creative cohesion between the new e-commerce website and packaging Nika developed for Sea Tangle’s popular sea kelp noodles.
In addition to extensive research on users of sea-sourced noodles, Nika held a messaging workshop with Sea Tangle’s key stakeholders to distill the essence of the firm’s goals and how they are reflected in its distinctive product offering.
100%
Kelp Noodles digital engagement increased over 100%
Digital & Physical
Across packaging design, branding, marketing, and digital experience, our work is created to enhance Kelp Noodle’s brand and ensure it connects with customers at every touchpoint.
“We’re very proud of the Kelp Noodles package and website redesign and its huge success in both retail and digital space”
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