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Branding & E-Commerce Strategy for Sea Tangle’s Kelp Noodles
Kelp Noodles
- Client: Kelp Noodles
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Involvement:
Graphic designArt direction
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Deliverables:
Brand StrategyPhotographyPackagingE-Commerce
Category leader Sea Tangle needed an engaging and distinctive brand to reflect its high level of quality and innovation in a crowded marketplace. This brand also needed to provide creative cohesion between the new e-commerce website and packaging Nika developed for Sea Tangle’s popular sea kelp noodles. In addition to extensive research on users of sea-sourced noodles, Nika held a messaging workshop with Sea Tangle’s key stakeholders to distill the essence of the firm’s goals and how they are reflected in its distinctive product offering.
