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  • May 7th
  • Article
  • By Nika

How AI Can Help Improve Your Website

Creating effective website content is more complex than ever. While storytelling and user focus should always come first, writing for the web also requires attention to structure, accessibility, SEO, and design. That’s where AI can support you—every step of the way.

Content Creation & Optimization

Writing
AI tools like ChatGPT and Gemini are excellent for generating first drafts—whether you’re working on web copy, blog posts, or product descriptions. They can help refine your tone of voice, restructure content, and tailor messages for different audiences.

Platforms like Copy.ai, Jasper, and Anyword specialize in marketing copy and each offers unique features. Try a few to find what works best for your brand.

Images
AI image generators like DALL·E 2, Midjourney, and Stable Diffusion allow you to create custom visuals tailored to your website. While these tools can require some trial and error, they’re limited only by your imagination.

Don’t forget about high-quality free resources like Unsplash, and consider using AI to create branded imagery that ensures visual consistency across your site.

Videos
Video content is more accessible than ever. Tools like RunwayML and Pictory AI help you produce professional-looking videos without the high cost. As with images, experimentation pays off, and the creative potential is enormous.

SEO (Search Engine Optimization)

SEO is crucial for visibility and performance. Tools like Surfer SEO, MarketMuse, and Neuron Writer help you create content that ranks well by analyzing structure, keywords, and intent.

If you’re using WordPress or Shopify, plugins like Yoast SEO Premium use AI to generate meta titles and descriptions, helping improve click-through rates.

Accessibility

AI tools can make your site more inclusive. Services like accessiBe scan for accessibility issues and offer real-time adaptations for users with diverse needs. Accessibility is often overlooked, but it’s essential to building a web that works for everyone.

Performance & UX Improvements

While not all tools here are fully AI-driven, they play a vital role in optimizing user experience:

  • Hotjar: Offers heatmaps and session recordings to help you understand where users engage—or struggle—on your site. Their newer AI features and nonprofit discounts make them worth checking out.
  • Google PageSpeed Insights: Analyzes your site speed (important for SEO) and offers clear suggestions. Many fixes are simple—like compressing images—while others may need a developer’s help.
  • Google Analytics 4 (GA4): Uses AI to surface behavior insights and predictive analytics, helping you make smarter decisions based on user patterns.

Final Thoughts on AI & Websites

AI is also making strides in areas like personalization, security, and automation—but today, we’ve focused on content and usability.

Keep in mind:

  • AI is a helper, not a replacement. It can’t replicate your brand’s voice, values, or nuance—human oversight is key.
  • Use it ethically. Be aware of data privacy, potential bias, and the environmental impact of AI tools.
  • Stay curious. The AI landscape changes fast. Resources like the AI Tools Directory are great for staying up to date without getting too technical.

And remember: You don’t always need a brand-new website. Sometimes, smarter content, better structure, and a performance boost are all it takes to elevate what you already have.

Need help making your site work harder for you? We’d love to chat!

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