Data Privacy & Consent Management

Stay compliant with data privacy laws and cookie consent requirements by integrating a Consent Management Platform (CMP) today.

At Nika, we provide a comprehensive consent management implementation that ensures cookie consent integration across over 100 different possible platforms and aligns your brand with local, federal, and international laws and regulations.

Why Your Business Needs a CMP

• Protection & User-Trust
  Reduce legal risks and build trust with users by providing clear tracking options.
• Meeting Privacy Regulations
  Tailored consent management for 20+ states and multiple countries
• Ads Tracking Compliance
  Ensure compatibility with Google’s Consent Mode for seamless ad campaigns integration.

Privacy Laws

STATE
20 states with data privacy laws
The latest of which is New Hampshire Privacy Act (effective January 2025): adds obligations on processors of data to notify consumers about how their data is used / shared and how they can opt out / request data to be deleted or amended.

FEDERAL
There is no blanket federal law yet but there are industry-specific federal laws in place.

International Privacy Laws: GDPR

GDPR Overview

• General Data Protection Regulation, effective in 2018
• Gives users more control over their data

Business Obligations

• Disclose how much data is collected, shared and used
• Get user content

User Rights

• Request access, adjustment or deletion of the data you collect about them
• opt-out of their data being processed

Consent Requirements

• Consent must be clear, concise and conspicuous; cannot rely on user’s silence or inactivity.

Data Privacy & Consent Management Platform (CMP) Steps

1. Initial Privacy AssessmentWe begin by analyzing your website’s data usage, including cookies, user tracking, and
   personally identifiable information (PII), to determine which privacy regulations apply
   (e.g., GDPR, CCPA). We also review third-party tools, like Google Analytics and social
   media widgets, to assess their data collection practices.
2. Consent Management PlatformPlatform Setup: We partner with multiple CMP providers and can recommend a best fit
   for your business. Our providers simplify compliance with data privacy laws like GDPR,
   CCPA, and other regulations by offering tools to manage cookies, policies, and user
   consent. These platforms generate and maintain compliant privacy policies, cookie
   banners, and consent management systems, ensuring your website meets compliance
   requirements efficiently and effectively.

   Customization: We create a branded, compliant cookie banner that requests user
   consent for non-essential cookies (e.g., marketing trackers). Users can customize their
   preferences by choosing which cookie types (functional, analytical, performance) to
   accept or reject. The banner can adapt to user location, ensuring compliance with
   regulations like GDPR for EU users and CCPA for California residents.

3. Update Your Privacy and Cookie PoliciesThe client is responsible for writing and/or thoroughly reviewing policies. Nika will
   post your privacy policy and cookie policy, both written & reviewed by your attorney.
   Cookie Policy: Explains the types of cookies used, their duration, and user control
   options. Privacy Policy: Details how personal information is collected, used, shared, and
   explicit user rights under data protection laws. Both documents should be easy to
   understand and accessible from the cookie banner and website footer.

   Specific Compliance Statements: Include language that explains users’ rights (e.g., to
   access, correct, or delete their data) as required by GDPR, CCPA, or other local laws.

Nika Data Privacy & CMP Setup

• Custom Banner Setup
• Cookie Categorization
• Location Based Compliance
• Google Consent Integration